This poem is all about thinking for yourself, instead of allowing media to tell you what to think. It begins by establishing his "becoming aware" stage of development, in which he is learning that media is teaching him certain things. As the poem progresses, he begins to explain that this isn't at all true and that media is false. He finishes by saying, "FIGHT THE POWER", exclaiming that it is up to us to determine how we view certain things, such as race, or love, and not the media.
Throughout the poem, the author constantly seems to fidget, as if he cannot live in a society completely controlled by the media (it angers him!). In addition, constant rhyming is used, in order to help us remember each phrase more easily. This is especially important in this poem, because he wants us to remember the importance of reconsidering certain concepts.